7.13 Group Price
Group Price allows to set the specific price value for customers of the appropriate group.
For example the total price of the product with ID 10 is 1212.00 of conventional units, while the price for Retailer Customer Group you can set to 1000.99 dollars.
In other words, the customers from specified group will purchase the product at the lower price value, then the customers from other groups of your store.
By using the tab's top toolbar or context menu you can also edit the selected group price value or delete it from the existing list:
Check the video tutorial below to see how to apply group price to the multiple products at once in practice: