3.7.13. Group Price
Group Price allows to set the specific price value for the relevant group of customers.
For example, the total price of the product with ID 10 is $1212.00 of conventional units, while the price for Retailer Customer Group you can set to $1000.99.
In other words, the customers from specific group will purchase the product at the lower price value, than the customers from other groups of your store.
By using the tab's top toolbar or context menu you can also edit the selected group price value or delete it from the existing list:
Check the video tutorial below to see how to apply group price to the multiple products at once in practice: