7.7.1. SEO Diagnostics (Enterprise Edition)
The Enterprise Edition of Store Manager for Magento offers additional diagnostics for detecting SEO issues.
This diagnostics shows if there are errors that prevent correct indexing of your store or may negatively impact ranking on search engine results pages (SERPs).
For each detected error there will be suggested a solution and tools to implement it.
Missing meta titles and meta descriptions
Shows products that have no meta description or meta title filled in.
After the diagnostics has completed, the list of products with missing meta tags is displayed in the grid.
Use the following options on the toolbar and in the context menu:
Go to product - redirects you to the product record in the Categories&Products section.
Edit product - opens the edit product window where you can switch to the Search Engine Optimisation tab and fill in missing meta tags.
Custom filter - creates a filter for quick detection of products without metatags. The filter can be accessed from the Filter dropdown:
Fix problem with recommended action - opens the product edit form where you can specify the missing values. Switch to the Search Engine Optimisation tab and manually complete the title/meta description fields.
Read our guide on how to massively add/update meta details massively using import.
Rebuild product index
Regenerate product name
Export to Excel - saves the greed in the .xls format on your computer.
View product page - opens product page on the storefront.
Duplicate meta titles or meta descriptions
Duplicate or similar content can negatively impact the ranking of your website in search engines. Run this diagnostics to find products with identical text in meta description.
After the diagnostics is finished, a list of products with duplicate meta tags will be displayed in the grid.
The Value column shows the detected duplicate text. In the Recommended Action column, it's stated which tag has to be rewritten:
Fix problem with recommended action - opens the product edit form. Switch to the Search Engine Optimisation tab and manually rewrite duplicate meta title/description.
After you've rewritten the title/description and saved the changes, the issue will be marked as fixed:
Meta title or meta description length is out of range
Verifies if the text in metadata fields is within the limits:
Meta title - 15 to 60 characters including spaces.
Meta description - 50 to 156 characters including spaces.
The diagnostics displays a list of products with shorter/longer meta tags than recommended.
Fix problem with recommended action - opens the product edit form. Switch to the Search Engine Optimization tab and extend/shorten meta tags text.
Category URL key duplicates
Detects categories with identical URL keys. Pressing the Fix problem with recommended action button opens the category edit form where you can change the URL key:
Product URL key duplicates
Detects products with identical URL keys. Pressing the Fix problem with recommended action button opens the product edit form where you can change the URL key:
HTML tags in meta title or meta description
Shows products that have HTML tags in their meta title/description.
Note: After pressing the Fix problem by executing recommended action button, HTML tags will be automatedly removed from the metadata fields. After the process is complete, the appropriate status will appear in the Executed Action column:
External URLs in description
Searches for external URLs in the product description field.
The recommended action is to remove external URLs from product descriptions.
Pressing the Fix problem by executing recommended action button opens the edit product form where you can find and manually remove external URLs from product description.