Virtual Products

Magento's feature richness and flexibility make webshop management maximally convenient and approachable. When speaking about product catalog handling, the possibility to create different types of Magento products comes into notice. Of course, it expands webshop catalog administrating possibilities and allows you to represent merchandise smartly on the Magento website.


When setting and managing your shop catalog, you can make use of simple and composite Magento items. It is very important to choose the appropriate product type and access a suitable set of characteristics to sell these or those wares. Magento virtual products represent separate product classes and embrace non-composite items, which can be sold individually or as part of the one-to-many relationship with a bundle or grouped merchandise.

Virtual products can be defined as one-component goods that can be sold separately or form a part of grouped or bundle products. These goods can be defined as non-tangible items, that is they have no physical or digital counterpart. Virtual Magento items do not require to be shipped, delivered, or downloaded via any type of link. The commonest examples of virtual products are warranties, services, subscriptions, or online training courses. For example, when purchasing a computer, you may be offered to buy 1- or 2-year warranty. A warranty is considered to be a virtual product.


You can create a virtual product in Store Manager for Magento by clicking the [Add Product] button or using a right-click and selecting "Add Product".

In the "Product Settings" window, select an attribute set for the current product. It will be used while creating a virtual product and a product type. You can select one of the existing attribute sets or you can create a new attribute set.

Magento Store Manager Create Virtual Product

Next steps of creating a virtual product are the same as for a simple product.

Virtual Products are those that do not have a physical or digital counterpart. They cannot be shipped and do not have a download link. This product type might be used for services like house cleaning; one-year newsletter subscription, etc.

Note: It is important to note that there is no built-in way to manage auto-renewing subscriptions when using virtual products for "subscriptions". Purchasing a virtual item, a client makes the one-time purchase.

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Magento – Virtual Products